When the economy looks down, entrepreneurs look up. Check out our series on innovating during a crisis.

Pitch to Their Pain Points

CNote Co-Founder Catherine Berman discusses how listening carefully and understanding the needs of customers helped her redefine a service they didn’t want into a one they desperately needed. While working to get homeless people jobs at large companies earlier in her career, Berman found greater success by telling employers she could help address their diversity issues.