CNote Co-Founder Catherine Berman discusses how listening carefully and understanding the needs of customers helped her redefine a service they didn’t want into a one they desperately needed. While working to get homeless people jobs at large companies earlier in her career, Berman found greater success by telling employers she could help address their diversity issues.
Related

Video
Strategy
Perseverance Creates Opportunity [Entire Talk]
Sylvia Acevedo, Path to the Stars: My Journey from Girl Scout to Rocket Scientist
48 minutes

Video
Strategy
Taking Risks and Breaking Barriers [Entire Talk]
Shellye Archambeau, Verizon
46 minutes

Article
Strategy
Not Too Flexible
Luke Sykora, Stanford University
2 minutes

Video
Strategy
From Alibaba to the NBA [Entire Talk]
Joseph Tsai, Alibaba Group
47 minutes