When the economy looks down, entrepreneurs look up. Check out our series on innovating during a crisis.

Preparing for Disruption

Heidi Roizen, Threshold Ventures

Speaking a few months into the COVID-19 outbreak, Threshold Ventures partner Heidi Roizen presents some sobering health and economic data. The first step in preparing to face a crisis like this, she observes, is to be aware of the larger world. Her portfolio companies with China-dependent supply chains, she points out, were the first to recognize the significance of the COVID-19 threat. So she encourages entrepreneurs to look outward, and watch for leading indicators that foretell massive change.