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Product-Market Fit Redefined

Ann Miura-Ko, Floodgate
With Tom Byers, Stanford University

Product-market fit isn’t just traction, explains Stanford Management Science and Engineering lecturer and Floodgate founding partner Ann Miura-Ko. In fact, she argues, it’s triangulation of the product’s value proposition, the market ecosystem, and the business model — because user growth without a scalable business model isn’t evidence of true product-market fit.