When the economy looks down, entrepreneurs look up. Check out our series on innovating during a crisis.

Reasons for Failure in High-Potential Startups

Noam Wasserman, Harvard Business School

Noam Wasserman, of Harvard Business School, explains how he came to focus on trying to understand why high potential startups commonly fail. According to Wasserman, while a certain percentage of these ventures succumb to issues of product or market fit, the vast majority meet their end due to people problems.