When the economy looks down, entrepreneurs look up. Check out our series on innovating during a crisis.

Resumes Don’t Build Companies

Ritu Narayan, Zūm

Two-thirds of startups that fail, fail because of people issues. Based on her own experience as the founder and CEO of Zūm, Ritu Narayan advises entrepreneurs to hire leaders who fit the company culture, rather than people with impressive credentials. Why? Because they’ll be the ones hiring new employees and shaping the company culture in the future.