Seeing Opportunity in Inefficiency

Houzz

Alon Cohen, co-founder and president of Houzz, explains how the ordeal of remodeling his home led him and his wife, Adi Tatarko, to start the company, now a leading online platform for home remodeling and design. He also recalls wise words from a fellow entrepreneur on how to know if they were doing the right thing: "Don't enter if what you want is to exit."