Strategic Startup Decisions

Opus 12
Bright, Inc.

Several young entrepreneurs discuss their most strategic decision at their startup. Etosha Cave, co-founder and chief science officer at Opus 12, says pivoting toward a smaller market allowed her venture to prove its technology while bringing in revenue. Jonah Greenberger, co-founder of solar-energy startup Bright, explains how choosing the right co-founder was his best business decision. They speak with STVP Faculty Co-Director Tina Seelig.