Survival First

Heidi Roizen, Threshold Ventures

Hibernation, layoffs, and product development slowdowns are legitimate survival strategies during a crisis, and shouldn’t viewed as failures. While doing any of those things is uncomfortable and even scary, Threshold Ventures partner Heidi Roizen reminds us, in a general crisis all of your competitors are probably doing those same things. As long as you survive, you can reinvigorate your organization when the market recovers.