When the economy looks down, entrepreneurs look up. Check out our series on innovating during a crisis.

Surviving Extreme Seasonality

Julia Hartz and Kevin Hartz, Eventbrite

Eventbrite Co-Founders Julia and Kevin Hartz share their insights on enduring dramatic shifts in the economy. They stress the importance of entrepreneurs having “healthy paranoia” and to always expect the worst because economic conditions inevitably swing to the extreme.