When the economy looks down, entrepreneurs look up. Check out our series on innovating during a crisis.

Talent Management for Startups

Matthew Sacks and Lauren Perkins, Luminary Media

Few VC-funded founding teams include a talent professional, observes Luminary Media co-founder and head of talent Lauren Perkins. She explains how placing an emphasis on talent acquisition and articulating a values statement early on has helped Luminary not only retain staff, but attract desirable content partners.