The success of any product effort, observes Strava co-founder and executive chairman Mark Gainey, depends on listening to customer feedback without doing exactly what customers say they want. As an example, he explains how Strava put its own spin on a demand from cyclists for more for data about their hill climbs.
Related

Video
Startups
Winning a Crowded Market [Entire Talk]
Eric Yuan, Zoom Video Communications
Santiago Subotovsky, Emergence Capital
48 minutes

Video
Startups
Extreme Focus [Entire Talk]
Delane Parnell, PlayVS
46 minutes

Video
Startups
Empowering Girls with STEM [Entire Talk]
Debbie Sterling, GoldieBlox
46 minutes

Video
Startups
Growing a Social Venture [Entire Talk]
Beverly Parenti, The Last Mile
Chris Redlitz, The Last Mile
Ray Harts, Healthy Hearts Institute
47 minutes