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The Benefits of Bootstrapping

Ethan Brown, Beyond Meat
With Toby Corey, Stanford University

Ethan Brown, founder, president and CEO of Beyond Meat, explains that his growth strategy started with years of careful bootstrapping. Because he had to generate revenue, and didn’t have access to early venture capital, he pursued university grants and interacted with customers via grassroots sales efforts. In the process, he learned lessons that were essential to Beyond Meat’s later success.