The Dance of Product-Market Fit

Floodgate

Mike Maples Jr., co-founder of Floodgate, describes the dynamic between a company's product and its intended market: If demand is high, the market essentially pulls product out of the company. However, a great product and team will inevitably fail if the market isn't there. Maples says success also depends on a product or service delighting customers beyond belief, not just satisfying them.