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The Magic of Persuasive Design

Tristan Harris, Time Well Spent

Tristan Harris, co-founder and co-director of Time Well Spent, demystifies the art of user engagement. Having been an amateur magician, a tech entrepreneur and now ethicist, Harris describes how the effectiveness of features that aim to hold our gaze or prompt certain beliefs lies in the asymmetry between the individual and the many engineers, designers and resources devoted to creating that feature.