The Principles of Lean

Stanford Engineering

Steve Blank, creator of the Lean LaunchPad approach to entrepreneurship, summarizes the methodology’s most important concepts: from the framing of a startup’s core hypotheses about commercialization, to testing those assumptions through customer feedback and building a “minimum viable product” that gets improved upon via “agile engineering.” Blank, an adjunct professor at Stanford, begins by parsing how established companies and startups plan their business.