A VC firm would provide a bit more name recognition," says Jeff Seibert, founder of Increo Solutions, Inc. Just out of college, he believes it provided him and his partner Kimber Lockhart with a lot more credibility to the companies they wanted to sell their product. Tristan Harris, founder of Apture, relates how they first earned angel capital, then used the name recognition to gain their first customers, which then led to the company's series A round of funding.