When the economy looks down, entrepreneurs look up. Check out our series on innovating during a crisis.

Trust Your Gut to Pivot

Alexi Robichaux, BetterUp
With Toby Corey, Stanford University

BetterUp CEO Alexi Robichaux jokes that the company’s initial business model led to “the worst app ever built.” Humbled by that mistake, he and co-founder Eddie Medina pivoted BetterUp by returning to their original gut instinct: connecting professional coaches directly to consumers. That decision, in turn, led to another major insight. By pursuing an enterprise model rather than a consumer model, they found, they could make the product work better for everyone.