Instagram co-founder Kevin Systrom advises aspiring entrepreneurs to ask themselves two fundamental questions: “What problem am I solving?” and “How broad is that problem?” The answers to those two questions, he finds, often separate the small, personal projects from the ventures that have a shot at becoming successful companies.
Related

Video
Startups
A New Approach to the Great Outdoors [Entire Talk]
Alyssa Ravasio, Hipcamp
50 minutes

Video
Startups
Winning a Crowded Market [Entire Talk]
Eric Yuan, Zoom Video Communications
Santiago Subotovsky, Emergence Capital
48 minutes

Video
Startups
Extreme Focus [Entire Talk]
Delane Parnell, PlayVS
46 minutes

Video
Startups
Empowering Girls with STEM [Entire Talk]
Debbie Sterling, GoldieBlox
46 minutes