If company values are going to be useful, suggests Zeus Living CEO and co-founder Kulveer Taggar, they should entail concrete, identifiable tradeoffs. He describes Zeus Living’s four core values, and explains that each of those values comes with costs. The value of transparency, for example, might be uncomfortable for employees who miss their goals, because that information is available for all to see. The point isn’t to select values with no downside, but to encourage the kinds of tradeoffs that will create long-term value.
Related
Sophia Edelstein and Nathan Kondamuri,
Pair Eyewear
From Stanford Students to Co-CEOs [Entire Talk]
Mission and culture are essential to taking a company from its earliest days to unbelievable growth.
Video
51 minutes
Sophia Edelstein and Nathan Kondamuri,
Pair Eyewear
From Stanford Students to Co-CEOs [Entire Talk]
Mission and culture are essential to taking a company from its earliest days to unbelievable growth.
Clara Shih,
Salesforce.com
What No One Tells You About Entrepreneurship [Entire Talk]
Entrepreneurship is full of important decisions and unexpected paths, and it will change your life.
Video
48 minutes
Clara Shih,
Salesforce.com
What No One Tells You About Entrepreneurship [Entire Talk]
Entrepreneurship is full of important decisions and unexpected paths, and it will change your life.
Shiza Shahid,
Our Place
A Meaningful Entrepreneurial Path [Entire Talk]
Pursuing a meaningful mission can shape entrepreneurs, companies, brands and products.
Video
43 minutes
Shiza Shahid,
Our Place
A Meaningful Entrepreneurial Path [Entire Talk]
Pursuing a meaningful mission can shape entrepreneurs, companies, brands and products.