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VC Case Study: Negotiating with First-Time Founders

Annie Kadavy, Redpoint Ventures
With Tina Seelig, Stanford University

How should a VC negotiate with an inexperienced or even somewhat naive first-time founder? Should they take advantage of the knowledge asymmetry, or should they educate the founder to make sure the founder knows what to push for? Stanford professor of the practice Tina Seelig and Redpoint Ventures managing director Annie Kadavy explore those questions in this brief case study.