When the economy looks down, entrepreneurs look up. Check out our series on innovating during a crisis.

What Gives Entrepreneurs an Edge 

Lisa Alderson, Genome Medical

What sets entrepreneurs apart is the ability to step outside their comfort zone, which builds the confidence to navigate unfamiliar territory that founders must often operate in, according Lisa Alderson, co-founder and CEO of telehealth startup Genome Medical. Coupling passion with adaptability will keep you moving forward and onto new and innovative ideas, she says.