Nick Earl, Electronic ArtsArcadia Kim, Electronic ArtsErin Turner, Electronic Arts Lessons Learned: Game Development Turner talks about lessons learned in game development. The first lesson, she says, is that the product is only as good as the people that build it. The second lesson
Nick Earl, Electronic ArtsArcadia Kim, Electronic ArtsErin Turner, Electronic Arts Organizational Structure: Directors vs. producers at EA Kim talks about how producers have the creative vision for a product, while directors make sure the resources are properly allocated and the game ships on time. These are basically
Nick Earl, Electronic ArtsArcadia Kim, Electronic ArtsErin Turner, Electronic Arts Career Development: Going in circles until you come home Kim describes her own path into game development at EA. She majored in film making as an undergraduate, started working in management consulting, and then decided to start a web-design
Nick Earl, Electronic ArtsArcadia Kim, Electronic ArtsErin Turner, Electronic Arts Seeing Failure as Opportunity Kim's first game experience was a hugely successful online parlor game that was launched on AOL. Majestic, her second game, tried to stretch the Internet experience into the next generation
Arcadia Kim, Electronic Arts Opportunity Assessment: Lord of the Rings Kim talks about how in November 2001, the value proposition for Lord of the Rings was mixed. There was no movie yet and movie producer Peter Jackson had a questionable
Arcadia Kim, Electronic Arts Opportunity Assessment: Two Towers Kim explains that the Two Towers development was done with a team of 40 at EA and the help of a third party developer in order to get it finished
Nick Earl, Electronic ArtsArcadia Kim, Electronic ArtsErin Turner, Electronic Arts Opportunity Assessment: Return of the King he goal from the outset with Return of the King, says Kim, was to turn it into a perennial business. The "X" for Two Towers was "play the movie," but
Erin Turner, Electronic ArtsArcadia Kim, Electronic ArtsNick Earl, Electronic Arts Lessons Learned: Game Development Kim talks about lessons learned in game development. The first lesson is to focus. You can’t build a game unless you know what it is, she says. The second lesson
Nick Earl, Electronic ArtsArcadia Kim, Electronic ArtsErin Turner, Electronic Arts Game Design: James Bond Turner talks about how the James Bond character was done in the third person in the game and his style and control comes from the mechanics of how he moves.
Nick Earl, Electronic ArtsArcadia Kim, Electronic ArtsErin Turner, Electronic Arts Competition Earl and Kim respond to the question: How has the competition from Grand Theft Auto influenced EA? Vice City is brilliant in its open world design, says Earl, you can
Nick Earl, Electronic ArtsArcadia Kim, Electronic ArtsErin Turner, Electronic Arts Innovation and Growth Post-IPO Earl and Kim respond to the question: How do you increase innovation when a lot of the game development relies on established brands and sequels? A lot of efforts are
Nick Earl, Electronic ArtsArcadia Kim, Electronic ArtsErin Turner, Electronic Arts Making an Interactive Game Successful Earl talks about how EA is good at figuring out early on if a game is not going to be successful and starting over before it is too late. EA
Nick Earl, Electronic ArtsArcadia Kim, Electronic ArtsErin Turner, Electronic Arts Flexibility: Recognizing Growth Sectors Earl explains that EA was previously focused mainly on sports games, but they found that they could not grow fast enough without expanding into other areas, namely entertainment. Games are
Nick Earl, Electronic ArtsArcadia Kim, Electronic ArtsErin Turner, Electronic Arts The EA Creative Process Earl and Kim respond to the question: How do you manage the business imperatives versus the creative imperatives when developing a game? The decision makers at EA are people who
Nick Earl, Electronic ArtsArcadia Kim, Electronic ArtsErin Turner, Electronic Arts Allocating capital for new products Earl talks about how the majority of the products at EA are sequels that are released every year. The main decision for EA on these projects is budgeting how many
Nick Earl, Electronic ArtsArcadia Kim, Electronic ArtsErin Turner, Electronic Arts The Future of Online Games The PC market has not been growing as much as was hoped, says Earl. Creating games that can be played against other players from a TV set is an important
Lynn Reedy, eBayStephanie Tilenius, eBay eBay: The World's Online Marketplace Reedy shares a commercial that is going to air later in the week. She talks about eBay's vision – providing a global online trading platform – and the value proposition
Lynn Reedy, eBayStephanie Tilenius, eBay eBay Statistics: Usage and Revenue Reedy talks about eBay’s site statistics – on an average day a vehicle is sold every 2 minutes, a car part or accessory sold every 3 seconds, diamond jewelry sold
Lynn Reedy, eBayStephanie Tilenius, eBay Global eBay Reedy talks about eBay's global presence in over 27 countries. eBay has partial ownership in some companies, she says. Eighteen countries were running an eBay platform in 1998, for example,
Lynn Reedy, eBayStephanie Tilenius, eBay eBay Volume Statistics Reedy explains that eBay has 670 million page views a day, 120 million searches, and 4 billion database calls. She talks about how eBay uses a special platform to handle
Lynn Reedy, eBayStephanie Tilenius, eBay What Are the Three Key Factors in eBay’s Success? Reedy talks about the three key factors in eBay’s success: 1) A great idea 2) A great business model without sales force or inventory 3) A management team that ensured
Lynn Reedy, eBayStephanie Tilenius, eBay Right People, Right Time, Right Behavior Reedy talks about a key principle that the CEO instilled in the management of the company: the right people at the right job at the right time with the right
Lynn Reedy, eBayStephanie Tilenius, eBay Develop the Right Strategy Reedy explains that another principle instilled in the people at eBay is to develop and execute the right strategy at the right time. If you execute the wrong strategy at
Lynn Reedy, eBayStephanie Tilenius, eBay Execute With a Vengeance Reedy talks about the importance of rapid execution with integrity and confidence: executing with a vengeance. Another important principle, she says, is to keep the community front and center in