Fundraising for the Non-Profit

Humane Society of Silicon Valley

We may not always feel comfortable asking for money, but it's a crucial component of a non-profit enterprise's success. But don't think of it as requesting a handout, says Christine Benninger, Humane Society Silicon Valley's President; think of it as sharing an opportunity. People love being a part of your mission, she says, and it business-critical to keep your operations afloat.