How do venture capitalists decide what to invest in, and why?

Draper Fisher Jurvetson

Steve Jurvetson, Managing Director of Draper Fisher Jurvetson (DFJ), explains that VC firms are supposed to think first about maximizing investment return for investors–but they also have a perfect opportunity to change the world through entrepreneurs. When DFJ evaluates an opportunity, they look at whether it extends lives, makes a sustainable planet, provides better energy with renewables, and even narrows the rich/poor gap, he says.