Hunting for the Right Cause

Google.org

In addition to dollars, Google.org harnesses the company's engineering talent to try to make the world fairer, more just, and safer, says the corporate non-profit's Executive Director Larry Brilliant. The company made a decision to dedicate one percent of its profits to global causes. It took 18 months to find that unique short list of problems that Google could uniquely solve, at the right scale, with sustainable results. Brilliant also explains his philosophy of Ghandi's talisman which helped him find the right focus.