With 34 full-time employees and 25 interns, Cooliris has brought innovation into attracting the best talent. Here, Product Manager Josh Schwarzapel and CEO Soujanya Bhumkar discuss their company's unique recruiting process for both engineers and interns. For the former, Schwarzapel sells the company to potential engineers during the interview as he would a VC – striving to get them excited, and giving away a small piece of proprietary information in the process. To find the best interns, the team identified and recruited well-respected and hypersocial "connector" students from top universities to evangelize the company and hand-pick the best available members of the "party team". In short, Cooliris gives weight to finding the top talent across the board, whether they are board members, full-time staff, or unpaid innovators.