The Extreme Relevance of Cash Flow


It's one thing to have a great idea and an awaiting market, but it's quite another to realize that cash flow is the oxygen in the bloodline of a fledgeling business. Elizabeth Holmes, President and CEO of Theranos, thinks back on what she wishes she had known when first launching her company, and in retrospect, she wishes she'd had a better understanding of how to build a business driven around income. She calls this the strong foundation for growing a business, and cites that it's even more important than title, passion, or intention.