Using Different Elements of Negotiation

Steve Young, Former NFL Quarterback
With Stan Christensen, Stanford Technology Ventures Program; Arbor Advisors

Steve Young, former quarterback of the San Francisco 49ers, explains how he uses different elements of negotiation throughout his life, whether it is in his marriage or on the field. According to Young, financial returns are not the only incentive in negotiations. He describes one of the negotiation tactics he used with his agent Leigh Steinberg.