Expanding the Customer Base for the Non-Profit

Christine Benninger, Humane Society of Silicon Valley

with Michael Dearing, Stanford Institute of Design
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It's not just about spaying and neutering anymore.  Changing the role of the animal shelter to completely support the human/animal bond is a huge undertaking for Humane Society Silicon Valley's President Christine Benninger, but one that's critical for the longevity and livelihood of the pets and animals served. Her innovative vision revamps the entire role of the animal shelter, including a pet-friendly community center and numerous family events.  The result is a sociological shift in the integration of her organization as it weaves itself into the fiber of its constituent's daily routine.

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