Intimate Customer Understanding

Steve Blank, Serial Entrepreneur

Loading video...

An entrepreneur needn't be a heart surgeon, but they must have an understanding of the tools a heart surgeon might need. That said, learning a business vertical is the responsibility of a great financier, regardless of its complexity, says Steve Blank, serial entrepreneur. Without this depth of customer understanding - knowing their problems and why they buy - no new venture can succeed.

Oct 1, 2008

More from this event

More from Steve Blank

More on this topic