What does your company stand for? How will you make decisions? What are your overall philosophies? These questions are easy enough to answer when the company is three friends sitting in a living room, but how are they defined for a burgeoning business? Mari Baker, CEO of PlayFirst, urges companies at a turning point to put forth concentrated effort to define and pinpoint these policies and ideals, and to otherwise define a culture that can grow along with your product line. She cites as an example a two-day offsite meeting at Intuit when they'd bulked up their staff to 30 people, and the positive results that ensued.