Reframing Problems

Tina Seelig, Stanford Technology Ventures Program

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STVP Executive Director Tina Seelig discusses how reframing problems can open new approaches to finding solutions. Narrow definition of problems is a danger, says Seelig, and reframing can be a valuable tool in the process of creative thinking. In this clip, Seelig encourages the audience to come up with a new type of nametag, but by reframing the problem to address the real underlying need.

Aug 15, 2011

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