Directly Responsible Individuals

Adam Lashinsky, Author

Loading video...

Fortune magazine Senior Editor Adam Lashinsky describes how Apple maintains accountability in project development through the identification of a DRI: Directly Responsible Individual. Lashinsky also discusses other aspects of Apple's unique culture, including the lack of general managers and allowing teams to work in a start-up manner within the larger organization.

May 23, 2012

More from this event

More on this topic