Saving a Failing Acquisition: eBay, Auctionco and Project Golden Bell

Lynn Reedy · Stephanie Tilenius, eBay

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Tilenius continues with the story of the acquisition and Project Golden Bell. A SWAT team was formed to find the right answer,she says. There were 3 platforms and 3 pricing strategies, which the SWAT team reduced to one platform and one pricing strategy. She talks about how they moved to an eBay auction model and restructured Auction Co. while understanding the new community.

Oct 29, 2003

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