eBay vs. Yahoo! in Japan: What Would You Do Differently?

Lynn Reedy · Stephanie Tilenius, eBay

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Tilenius talks about eBay's late launch into Japan when Yahoo! was already Number One in Japan with 500,000 listings. This made it difficult for eBay and they made the decision to exit. We believe that you have to be number one in the market or it isn't worth investing in, she says.

Oct 29, 2003

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