Articulating Your "Why"

Kyle Forster, Big Switch Networks

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Kyle Forster, co-founder of Big Switch Networks, discusses the immense effort involved in refining a mission statement from its initial form to one that is neither too vague and lacks meaning, nor is too detailed and fails to resonate widely. Even though the most poignant leadership statements are concise, Forster says significant time and commitment are needed to get it right.

Apr 22, 2015

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