At the beginning, the product was an ‘internet sponge’ that could absorb information from a computer and be carried around on a keychain. As time went on, the idea went through lots of changes to become what the Hiptop is today. Hershenson describes the formation of the product as a critical mass process: enough stuff (people, money, time) gets scrunched together until the product comes out like a giant release of energy.
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