Alexandra Zatarain is the co-founder and VP of Brand and Marketing of Eight Sleep, the world’s first sleep fitness company. A marketer and brand-builder, Zatarain has built the Eight Sleep brand and scaled the company’s revenue from $0 to current state. She has done this by redefining a once-dormant category, changing the narrative around sleep through the creation of the sleep fitness movement.

Eight Sleep was named one of Fast Company’s Most Innovative Companies of 2018 and was recognized two years in a row as a TIME Best Invention of the Year. Eight Sleep has raised $65 million in funding from leading investors including Founders Fund, Khosla Ventures, Y Combinator, Craft Ventures, and 8VC.

In 2017, Zatarain was named by Forbes to the 30 Under 30 list in Consumer Technology, and in 2020 she was named by INC as one of the top 100 Female Founders. Zatarain is also an angel investor in female-founded companies as a scout for Cleo Capital. She was raised in Tijuana, Mexico, and now lives in Miami.

This appearance by Alexandra Zatarain is part of the Entrepreneurial Thought Leaders series. You can find more talks at youtube.com/ecorner where we bring founders, investors and industry influencers to center stage and invite them to share what it takes to become a disruptor.