Chapter 11: Intellectual Property

Tom Byers, Stanford University,
Andrew Nelson, University of Oregon
and Richard Dorf, University of California, Davis

New ventures need to have a plan to build and protect their intellectual property. The proper array of trade secrets, patents, trademarks, and copyrights can add up to a set of very valuable proprietary assets. For many new firms built on innovation and technology, intellectual property can provide a competitive advantage in the marketplace. Licensing, including the licensing of university-developed innovations, can be an important source of new technology or a potential source of revenue.

1. “Protecting Intellectual Property” with Martin Nichols, DLA Piper

2. “The Role of Lawyers in the Startup Ecosystem” with Gordon Davidson, Fenwick and West

3. “Why Build a Patent Portfolio” with Jeffrey Schox, Schox Patent Group

Continue to Chapter 12

Tom Byers

Tom Byers, Stanford University

Tom Byers is a Professor in the Department of Management Science & Engineering at Stanford University and a faculty director of the Stanford Technology Ventures Program (STVP).

Andrew Nelson, University of Oregon

Andrew Nelson is Associate Vice President for Entrepreneurship and Innovation and an Associate Professor of Management at the University of Oregon.

Richard Dorf, University of California, Davis

Richard C. Dorf is a Professor Emeritus of Management and Electrical and Computer Engineering at the University of California, Davis.

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