Going Where Consumers Are

23andMe’s Anne Wojcicki describes how partnering with retail chains like Walmart and Walgreen’s – and not hospitals – is to be present in people’s everyday ecosystem. Health is largely influenced by everyday decisions, and shopping is more common in daily life than a visit to your physician, according to Wojcicki. “The future of prevention is not with your doctor,” she says. “The future of prevention is with Walmart.”