Owning Your Personal Brand

Tristan Walker, Walker and Company
In conversation with: Tina Seelig, Stanford University

Tristan Walker, founder and CEO of Walker and Company Brands, stresses the importance of understanding that your own brand isn’t dictated by you, but is defined by what others say it is. In conversation with Stanford Prof. Tina Seelig, Walker also urges young people to manage their brand in the largely public online world.