Using the original challenges faced by his company, Shopkick Founder and CEO Cyriac Roeding teases out the number one problem facing entrepreneurs: the chicken and egg problem. If you can't get funding without customers, and it's difficult to convince someone to be your first customer, how do you break through? Roeding explains why breaking the egg is the art of entrepreneurship.

Serial entrepreneur Cyriac Roeding states that mobile is different because smart phones are the only interactive medium that we currently carry in non-interactive environments. He also challenges the logic of touting mobile to mean being able to do things we can already do "anywhere and anytime."

Entrepreneur Cyriac Roeding tells the inspirational and engaging story of his journey in "breaking the egg," when he secured both his first major retail partner, and the subsequent funding, which made his company Shopkick a reality.

Shopkick Co-Founder Cyriac Roeding discusses two schools of thought on business models. While some entrepreneurs may work hard to find a business model to layer on top of a solution, Roeding prefers to find business models that are automatically woven into the product or interaction, thus avoiding some of the constant worry over monetization.

Whether you are designing a feature, creating a product, or building a company, your technology needs to be solving a real problem for your customers, says Cyriac Roeding, founder and CEO of Shopkick. Roeding describes how his company only began working on technology when it was explicitly needed to solve a key problem.

"Awesome teams are the secret ingredient of every success," says Cyriac Roeding, co-founder and CEO of Shopkick. Here Roeding describes his keys to building awesome teams: individual brilliance, inflexible shared values, extreme diversity, and a collective mission that everyone can believe in.

Cyriac Roeding, co-founder and CEO of Shopkick, believes the execution of culture in companies is highly underrated, and that a steady, shared culture provides direction for employees who are making small and large decisions all day long. According to Roeding, "If you have a strong culture, it blows everyone in a shared direction."