A few people will always pirate content, says Spotify Co-Founder Daniel Ek, but the vast majority just want convenient access to digital content. Ek credits Spotify as bringing to market a legal and enjoyable alternative to pirating content, and he identifies other media industries that need to address this challenge.

Daniel Ek describes advantages and challenges in co-founding Spotify and in being a young entrepreneur. A focus on seeing the solution, mixed with a natural tenacity to execute on ideas, will see the right people through, says Ek, as "ideas are five percent, and execution is 95 percent."

In conversation with KPCB venture capitalist Chi-Hua Chien, Spotify Co-Founder Daniel Ek offers his vision of the future, and shares some of technologies he sees as ripe for entrepreneurial opportunities in the coming years. Ek is particularly interested in the growing data that will be available as sensors become more common in smart products and devices.

Spotify Co-Founder Daniel Ek examines some of the mistakes he has made as a serial entrepreneur. Chief among them, says Ek, is saying 'yes' to everything and trying to do too much at once, which never works out. Ek also articulates the dangers of waiting too long in hiring and firing team members within a quickly growing organization. Especially in a small company, "everyone needs to carry their weight, and more," says Ek.

Spotify Co-Founder Daniel Ek explains the big goal behind Spotify, in response to a question from KPCB venture capitalist Chi-Hua Chien. Ek articulates Spotify's goal to create a social music service that was more attractive than piracy for consumers that also allowed the music industry to grow.

Spotify Co-Founder Daniel Ek shares how he manages to lead a growing company with a workforce distributed on multiple continents. "I don't think the physical experience can be replaced yet," says Ek, who admits to traveling extensively and sitting out in the open to encourage conversations in his company's offices. In conversation with KPCB venture capitalist Chi-Hua Chien, Ek also describes the virtual town hall meetings he conducts to maintain transparent communication.

Spotify Co-Founder Daniel Ek explains his approach to building products to solve problems, with KPCB venture capitalist Chi-Hua Chien. Ek credits his engineering background and the ability to test product iterations as key components in his approach. He also discusses the importance of streamlined user interfaces, the opportunity to leverage global platforms to reach audiences at scale, and being selective in addressing the right customer use cases.

Spotify Co-Founder Daniel Ek shares his very early experiences with entrepreneurship, which came about due to a need to solve problems. Ek also provides his definition of an entrepreneur, as "someone that has an itch for a problem, and is annoyed enough by that problem to seek a solution for it."