Donna Novitsky discusses the role of a company's name in business. A company's name should be easy to spell and publish online. She stresses that branding amasses value over the life of the company. Novitsky addresses the importance of maintaining value of the enterprise in building a brand.

Donna Novitsky talks about developing a marketing strategy for a start-up. She addresses key issues about segmenting customer priorities and their pain-points; and building a competitive strategy. Novitsky notes that customers are the biggest marketers for an organization. She also illustrates from her personal experience about partnering with other players to generate mutual benefits.

Donna Novitsky drives a key lesson about pursuing entrepreneurship on a grand scale. She urges entrepreneurs to channel their passion and time to create new markets coupled with building an organization.

Donna Novitsky illuminates the operational differences between a Venture Capitalist (VC) and an entrepreneur. She contrasts them from her personal experiences. She broadly talks about three differentiating operating nodes - strategy versus execution, technology versus team building and diversity versus singular focus. Novitsky mentions that a VCs judge markets, people and technology. An entrepreneur is an expert in a field and has to dive deep into operational aspects of the field and focus a lot of energy on building a strong team.

Donna Novitsky addresses the importance of building a culture of team-work in a start-up. She alludes to the fact that the success of the organization will depend on the entrepreneur's ability to drive their team together in a synchronously.