Entrepreneur Steve Blank asks inDinero Co-Founder Jessica Mah about the value of having a co-founder. Mah explains co-founder Andy Su provides a contrarian opinion to her own, which serves as an invaluable "real time sanity check" when it comes to making critical decisions.

Jessica Mah, co-founder of inDinero, warns entrepreneurs against putting faith in "vanity metrics," numbers that do not reflect the true success of a business, but may sound attractive to the media and general public.

Jessica Mah, co-founder of financial software firm inDinero, examines both the temporary benefits and possible downside to receiving early attention from media outlets. In conversation with entrepreneur Steve Blank, Mah says it's important to ensure that time spent working with the press translates into sales for your startup.

Hiring employees who can meet deadlines and that are willing to work with customers is more important than hiring for pure intelligence, says Jessica Mah, co-founder of inDinero. In this conversation with entrepreneur Steve Blank, Mah discusses the challenges first time entrepreneurs face when hiring and firing employees.

In this conversation with entrepreneur and investor Steve Blank, inDinero Co-Founder Jessica Mah offers a humorous story about the dangers of young startups moving into fancy office spaces. Mah urges entrepreneurs to skip extravagant touches (such as hot tubs) and select modest accommodations. According to Mah, "It's a lot more exciting to feel poor and to feel like the underdog."

"What customers want isn't necessarily what you or your engineering team wants to build," says Jessica Mah, co-founder of inDinero. Mah relates her company's early struggles in aligning the desires of the engineering team with customer feedback and requests for features.

Jessica Mah, co-founder of inDinero, shares her experiences participating in Y-Combinator, an early stage startup accelerator. Beyond the financial support and connections accelerators can provide, Mah believes startup founders benefit from meeting and working alongside other entrepreneurs.

"Get out of the building and actually watch [customers] use the product," says Jessica Mah, on the subject of customer feedback. Mah believes in-person customer meetings provide high-quality feedback that cannot be easily obtained through online testing. The inDinero co-founder also addresses the challenges in not adding features, even when specifically requested by customers.

Jessica Mah, co-founder of inDinero, relates the impetus behind her company's initial launch. While quick to market, Mah now believes inDinero launched too early, succumbing to pressure to launch. Mah examines some of these peer pressure points, in conversation with entrepreneur and investor Steve Blank.

As undergraduate students at the University of California Berkeley, Jessica Mah and a friend had an idea for a product that solved their problems managing business finances. Mah describes the value of finishing college, and some of the early customer insights gained while building the first iteration of the product.