Judah Pollack illustrates the idea of mental "mode switching" from the task-oriented part of the brain to the more subconscious, artistic side with a cartoon depicting how Rolling Stones band member Keith Richards arrived at the idea for the breakthrough hit “Satisfaction.” Pollack is co-author of the book “The Net and the Butterfly: The Art and Practice of Breakthrough Thinking.”

Judah Pollack, co-author of "The Net and the Butterfly: The Art and Practice of Breakthrough Thinking," dispels the notion that certain people are predisposed to be geniuses. He explains that humans all have the same basic neural structures and cognition abilities, which can be "trained" to produce more innovative ideas through mental exercises - instead of being allowed to atrophy.

Leadership speaker and strategic advisor Judah Pollack recounts the story of a longtime Ritz-Carlton Hotel executive who succeeded in turning a hospital into an innovation leader because his hospitality experience translated perfectly. Pollack also says playtime with children can lead to better pattern recognition and seeing things completely differently.

Judah Pollack, co-author of "The Net and the Butterfly: The Art and Practice of Breakthrough Thinking," shares two mental exercises for enhancing your imagination and exploring how you feel about such open-ended thinking. He describes how new ideas are the result of new neural pathways forming in the brain, and how the mind's plasticity is core to having more breakthrough ideas.