The problem most startups have when they take their product or service to the big companies? "The big companies can't figure out how to make it mundane enough to interoperate with all of the complexity they have," answers Liz Tinkham, a global manager at Accenture. She says that a start-up may have the best piece of new technology ever, but if it doesn't work easily with other technology, it's just too hard to get larger companies to adopt the service or product.

"There's magic in simplicity," asserts Poly Sumner, chief adoption officer at salesforce.com. When you make things simple, she says people will use them. "Look at the iPhone," she says, pointing out the relationship between innovation and simplicity in the tech industry. Accenture's Liz Tinkham adds that this simplicity becomes even more important when writing a solid business proposal. The idea needs to be communicated concisely to have any success, she says.

For Polly Sumner, recovering from failure is a lesson that you first learn as a child. She says that playing sports as an adolescent stresses the important fact that when you lose a game, you need to get back and play harder. "When you fail the first time and win the second time, the win is much sweeter," says Sumner.

Salesforce.com's Polly Sumner believes that many people define entrepreneurship as starting your own business. She argues that there is a lot of entrepreneurism that occurs in larger companies. Not only confined to the area of product development, she points out that innovation can occur in any area, such as marketing or finance.

Polly Sumner, chief adoption officer at salesforce.com, observes that entrepreneurship thrives in companies where people believe "no idea is a dumb idea." It's something important to her, and she advises anyone interviewing for a job to check out whether the company is interested in new ideas. "I never interview a person... without asking," she says, "?What's an idea you've had that you think could work here?'" If you look at entrepreneurs who receive venture capital money, she believes that you'll see people who are not afraid of taking a risk on an idea.

The size difference between a large company and a startup didn't faze her, says salesforce.com?s Polly Sumner, the biggest challenge as a CEO of a start-up was learning how lead all departments of a company (i.e., marketing, product development) towards a single target. To do so, she believes it first requires a period of self-assessment for the CEO to realize how through what type of lens they use to examine problems. Once they understand their "DNA make-up," they can build a team that complements their skill sets and broadens their vision. "In entrepreneurialism, you need to remember to keep your lens wider," Sumner stresses.