Lonnie Smith, Intuitive Surgical From Start-up to Market Dominance in the Field of Surgical Robotics Lonnie Smith, President and CEO of Intuitive Surgical, discusses Intuitive's path from start-up to market dominance in the field of surgical robotics.
Lonnie Smith, Intuitive Surgical Patent Battles: First-Mover Advantage Smith talks about how being the first mover in the market has given Intuitive Surgical an upper-hand in patent battles.
Lonnie Smith, Intuitive Surgical Technology Adoption Lonnie Smith, President and Chief Executive Officer of Intuitive Surgical, uses Geoffrey Moore's "Crossing the Chasm" model to explain the adoption of technology amongst surgeons.
Lonnie Smith, Intuitive Surgical Patient Adoption Curve Smith discusses how patients have adopted Intuitive Surgical's new technology.