If 30-40 percent of our time engaging in media is spent online, then why are only 6-7 percent of all ad dollars going toward online media? Tony Perkins, CEO of AlwaysOn, Michael Moe, Founding Partner at ThinkEquity, and Tim Draper, Founder and a Managing Director of Draper Fisher Jurvetson, all comment on how Madison Avenue must learn to bridge the gap between advertising dollars and new media. Furthermore, Draper quotes a case study of DFJ's investment in website Glam; that despite no initial business plan, new revenue-sharing models with bloggers made it the world's 10th largest media site. The panel also points out that for the next generation, YouTube is a more important brand than NBC.

If pursuing problem-solving entrepreneurship or disruptive technologies, says Founder and a Managing Director of Draper Fisher Jurvetson Tim Draper and ThinkEquity Founding Partner Mchael Moe, make it a grand solution to an enormous problem. Flipping an existing infrastructure on its heels, employing a large number of people, and bringing true innovation to the marketplace will be its own reward. Aiming for a smaller target is just a waste of your time.

Michael Moe, a founding partner at ThinkEquity, urges those thinking of venturing into a start-up to consider not just the hot and trendy technologies of today, but those ideas that will permeate culture five or more years into the future. He also suggests considering demographics and how they are evolving. As example, he offers a snapshot of the US from the 1800's, when the average life expectancy and family size were quite different from modern day. These cultural transformations provide the framework that the business-minded need to consider for long term survival.