How do you raise awareness and still pay off investors? And how do you motivate your audience to action? These are the challenges of activists and documentary filmmakers Michealene C. Risley and Anand Chandrasekaran, and they talk about viral innovations in fundraising in the field, like IndyGoGo.com, and the appeal of offering fundraising architecture that's both non-profit and for-profit.

We're living in the YouTube world, say documentary film <i>Tapestries of Hope</i> creators Michealene C. Risley and Anand Chandrasekaran. While the statistics are stacked against their film making money, these seasoned cinematic entrepreneurs say still possible to find investors willing to support their core mission and bolster their passion.